8 best freelance content writers for SaaS businesses in 2025 [UK]
If you're in SaaS, you need a freelance content writer who can turn complex concepts into compelling stories that drive leads. But, with so many freelancers out there, finding the right fit can be tricky. You need someone who understands your industry, speaks your audience’s language, and delivers strategic, high-quality content consistently. Above all, you’ll want a writer who integrates smoothly with your team, not one who adds to your workload.
The good news is that I’ve done the research for you! In this article, I’ve narrowed down eight of the best UK-based freelance content writers specialising in SaaS.
Who are the best UK-based SaaS content writers in 2025?
Before we get into the list, here's how I chose the writers. Each freelancer has a website, LinkedIn profile, and portfolio, giving me insight into the quality of their work. I’ve also highlighted their background, specialities, and services to help you quickly find the right fit for your content needs.
Listed in no particular order, here are some of the top SaaS content writers based in the UK:
Now, let’s take a closer look at each profile to help you find the best match for your business.
Since you're here on my website, you might be wondering how I can help your SaaS brand. I wouldn’t be a true marketer if I didn’t throw my hat in the ring, right?
In a nutshell, I’m a highly reliable and experienced SaaS copywriter, helping startups and small marketing teams grow their businesses through content.
Location: Cambridgeshire, UK, with easy travel into London.
Years in the field: 10+ years.
Background: Worked with Gartner Digital Markets, Capterra, Atlassian, Intigriti.
Speciality: B2B SaaS & tech content marketing.
Best For: Startups & small marketing teams needing a plug-in freelance content writer and/or strategist.
Services:
Content strategy & execution
LinkedIn ghostwriting
Thought leadership articles
Content creation: Newsletters, blogs, case studies, whitepapers, ebooks
Content optimisation & mentoring
Useful Links: Portfolio | Website | Rates
Contact: anna@annamitchellcopywriting.co.uk
Lizzie is a seasoned content strategist and writer helping SaaS and eCommerce brands create engaging, high-quality content.
Location: Brighton, UK
Years in the field: 10+ years
Background: Worked with Shopify and other top brands.
Speciality: Actionable, research-driven content with a conversational tone
Best For: Brands needing engaging long-form content and strategy.
Services:
Content strategy & development
Long-form blog posts & newsletters
Freelancer mentoring & courses
Useful Links: Website | Rates | Portfolio
Contact: lizziedavey90@gmail.com
Georgie is an SEO-savvy copywriter specialising in simplifying complex topics for B2B technology companies.
Location: UK
Years in the field: 8+ years
Background: CIM Diploma in Professional Marketing, SEO certification, worked with GWI and Loyalty Lion.
Speciality: B2B technology, SEO-optimised content.
Best for: Tech brands looking to boost their online presence with clear, engaging content.
Services:
Blog posts
Case studies
eBooks & whitepapers
Useful links: Website | Rates | Portfolio
Contact: georginawalsh@hotmail.co.uk
Anna is a highly experienced B2B copywriter that helps brands enhance business communications and achieve tangible results.
Location: Worcestershire, UK
Years in the field: 20+ years
Background: Marketing and copywriting specialist primarily for SaaS and tech brands.
Speciality: Helping B2B marketing teams in SaaS and tech to create content that resonates with potential customers.
Best for: Businesses needing strategic, customer-centric content.
Services:
Customer stories
Ebooks
Articles
Customer insights
Contact: anna@cantaloupemarketing.co.uk
Mark specialises in creating content that helps brands climb search rankings and attract new clients.
Location: Devon, UK
Years in the field: 10+ years
Background: Worked with Lightricks, Zapier and Gadget Flow.
Speciality: B2B, SaaS content marketing.
Best for: Brands looking to improve search rankings and lead generation.
Services:
Content marketing
Branded content
Sponsored posts
Case studies, white papers, e-commerce content
Useful links: Website | Portfolio
Contact: mark@myerson.me
Jack is a specialist B2B PR and marketing writer, collaborating with ambitious startups, industry bodies, and media groups.
Location: UK
Years in the field: 8+ years
Background: Featured in The Guardian, CNBC, Bloomberg, Fast Company, and the World Economic Forum.
Speciality: PR, marketing, thought leadership
Best for: Brands seeking high-impact, insight-led content.
Services:
Whitepapers
Ebooks
Blogs
Press releases
Marketing copy
Useful links: Website
Contact: bamfieldwriter@gmail.com
Tabitha is a content strategist and writer, helping startup founders and marketing leaders build effective content engines.
Location: Manchester, UK
Years in the field: 10+ years
Background: Climate tech, HR tech, and social enterprises.
Speciality: Content strategy and execution.
Best for: Startups looking for structured, high-quality content strategies.
Services:
Content strategy development
Content writing
SEO strategy
Content calendar setup
Useful links: Website | Content writing rates | Content strategy rates | Case studies
Contact: Typeform link
And last but by no means least is Hannah – a tech and SaaS copywriter transforming complex topics into clear, engaging content that drives conversions.
Location: UK
Years in the field: 10+ years
Background: Journalism and PR, transitioning to content marketing.
Speciality: B2B tech, SaaS, and enterprise brands.
Best for: Businesses looking for a versatile copywriter who can craft compelling content across multiple marketing channels, including PR.
Services:
Website copy
Case studies
White papers & reports
Blog posts
Email campaigns
Video scripts
Social media posts
Press releases
Tone of voice development
Useful links: Website | Rates | Portfolio
Contact: hello@hannahabbottcopywriting.co.uk
Hiring a freelance content writer: FAQ
How much does it cost to hire a quality SaaS content writer?
According to Glassdoor, a Senior Content Marketer in the UK typically earns between £55,000 and £70,000 per year. For freelancers, Copywriting Pros estimates an average daily rate of £440, though this can vary depending on experience, project type and topic complexity.
Can ChatGPT do the same job as a freelance content writer?
The short answer is no. While ChatGPT can generate content quickly and provide a solid starting point, it lacks the depth, accuracy, and strategic thinking of a human writer. AI can’t provide original insights, nuanced storytelling, and industry-specific expertise — key elements that make content engaging and effective.
A good comparison is a business plan: ChatGPT can outline one, but it won’t craft a detailed, well-researched strategy tailored to your company’s goals. The same applies to content marketing. AI can assist with drafts and ideation, but a skilled writer ensures content is brand-aligned and impactful.
What are the best platforms for hiring SaaS content writers?
Popular platforms for finding content writers include Fiverr, Upwork, PeoplePerHour, nDash, Freelancer.com, FlexJobs, and Guru. However, from a freelancer’s perspective, these platforms have a reputation for pressuring writers into lowering their rates and some professionals claim to have experienced significant delays in payment as projects drag out.
Because of these drawbacks, top-tier writers tend to avoid these platforms. A better approach is to search for writers on LinkedIn or use a search engine. Many of the best writers have their own websites, and all of them can be found on LinkedIn.
Looking for a SaaS content writer? Let’s talk!